Communicating effectively about risk is a critical part of managing crises. Public health and healthcare professionals often need to communicate complex messages about potential threats and protective actions to the community as well as staff, patients, and families. This course will develop skills necessary for creating effective messages as well as strategies for understanding the needs of various target audiences and selecting appropriate messengers.
The course is designed to serve as a bridge between basic training in risk communication and courses available for specific Public Information Officer training. The course will build the skills that anyone involved in emergency management needs to be an effective part of a risk communication team.
By the conclusion of this course, the learner will be able to:
- Define what risk communication is and why it is important.
- List common reactions exhibited by the public during emergencies and how this impacts message development.
- Explain the importance of planning communication strategies prior to an event.
- List criteria that assist in development of effective communication strategies.
- Practice applying course concepts to case studies
Allied health professionals, EMTs, health facility administrators, mental health professionals, physicians, public health professionals, registered nurses.
Ashley Miller, MPH
Senior Program Manager, Instructional Design
DelValle Institute for Emergency Preparedness
Office of Public Health Preparedness
Seth Eckhouse, MPH
Senior Program Manager
Contact hours will be offered for this training. For more information, contact the Local Public Health Institute.
The DelValle Institute for Emergency Preparedness is the Education & Training branch of the Office of Public Health Preparedness. In conjunction with Boston EMS, a bureau of the Boston Public Health Commission, the DelValle Institute provides high-quality all-hazards training and exercises to develop and enhance capabilities-based preparedness. This training delivery is offered through a contract with the Office of Preparedness and Emergency Management at the Massachusetts Department of Public Health (MDPH), with funding from the Centers for Disease Control and Prevention (CDC) Public Health Emergency Preparedness Cooperative Agreement and/or the Assistant Secretary for Preparedness and Response. The views expressed in written conference materials or publications and by speakers and moderators do not necessarily reflect the official policies of the Department of Health and Human Services, nor does the mention of trade names, commercial practices, or organizations imply endorsement by the U.S. Government. For more information regarding DelValle Institute funding, please visit our funding page.